Woke Corporate Capitalism
“In 2015 Ross Douthat coined the term “woke capitalism” when writing a piece for the New York Times. He defined it as how companies signal their support for progressive causes in order to maintain their influence in society. He really tapped into something. Since then, this mindset has only grown, as the largest corporations are now weighing in of almost every major (and not-so-major) public policy issue. The problem: they increasingly land on the “leftist” side of the issue.
So what is the impact? Is this a coordinated effort? What is the antidote to this “corporate wokeness” infiltrating our largest American companies? On this episode, Andy Olivastro joins us to weigh in with a unique perspective. He led communications and reputation strategy for some of the largest corporations and best known brands, and witnessed first-hand this gradual shift toward “corporate wokeness.”
“Wokeness is a fusion of the critical theory school of neo-Marxism, which is a form of identity politics, and radical activism that has a very particular worldview that separates the world into liberationists versus oppressors or oppressed versus oppressors,”
“Wokeness” has become the nomenclature for the ideology or mentality of radical leftist activists on college campuses, at protests, and on social media.
But wokeness has not been limited to just a handful of activists. It’s becoming a dominant mindset in the American workplace, in both the public and private sectors, as a method to promote “anti-racism.”
“The dogmas of a quiet past are inadequate to a stormy present”
The Woke Takeover of the U.S. Military Endangers Us All
A lieutenant colonel was dismissed from his post after bashing critical race theory.
Lt. Col. Matthew Lohmeier was fired this month as commander of a U.S. Space Force unit. His “offense”? Speaking the truth about critical race theory’s rapid inroads among America’s armed forces.
The woke left views the military as a crucial ideological battlefield. And much of the brass and civilian leadership at the Pentagon are prepared to fight—on behalf of the woke cause. Lohmeier, it seems, was an early casualty in this ideological offensive, but likely not the last.
Imposing anti-American racial ideologies on our troops directly threatens our national security, by spreading ideas that undermine confidence in the principles underpinning our Constitution, trust in our system of government and traditional values that promote unity, cohesion and equality among service members. That’s classic CRT.